home desk

• home deskThe popular programme, which has been running since 2011, and regularly draws audiences in excess of 4m, sees a team of home improvement experts led by Alan Titchmarsh transform properties for deserving families in difficult circumstances. To complete the stylish extension, a number of the property’s existing hardwood windows have also been sympathetically replaced. Tasked with identifying a system that could match the visual appeal of the original wooden frames whilst offering improved quality, usability and security, the Dortech team took the innovative step of suggesting a change to aluminium. After reviewing alternative products on the market, Senior’s high quality PURe® aluminium windows were found to significantly outperform cheaper aluminium systems and offer the perfect solution in terms of both performance and aesthetics. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them.