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- smart train The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. The popular programme, which has been running since 2011, and regularly draws audiences in excess of 4m, sees a team of home improvement experts led by Alan Titchmarsh transform properties for deserving families in difficult circumstances. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. Owing to the property’s location in heart of the Yorkshire Dales, it was also vital that the new windows and patio doors offered superior thermal efficiency and acoustic performance as well as ease of operation and an attractive appearance.
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